• Matygo Learning Management

    [Read: It’s web assets] A variety of elements and illustrations were developed in order to create one cohesive identity for emerging web based learning management system, Matygo. Having collaborated with the Matygo education developers since 2009, various elements evolved based on their immediate needs. These include, but are not limited to, illustrations, business cards, t-shirt design, icon sets, and web plates.

  • The Chopping Block

    [Read: It’s a Butcher Shop] The concept behind The Chopping Block is an identity that combines the gruff and boorish personality associated with a quality butcher with the elegance of a French touch. These two contradictory elements results in the unexpected character throughout the brand of “unrefined elegance.”

  • 99 North

    [Read: it's an Identity & Web Page] 99 North is a Squamish based Construction and Renovation Company. With clients throughout the beautiful city of Vancouver, 99 North is a part of the unique architecture, and scenic skyline that makes Vancouver so remarkable. Design requirements included logo design, business card design, signage, as well as the web design.

  • Leah Sarson: PHD Political Science

    [Read: it's a Personal Identity] Leah is PHD a student at Queens University studying Political Science. The identity was developed to be a sustainable, but easily updated personal identity as Leah advances her political career.

  • Logos

    [Read: it's logos] Identity design is a crucial part of graphic design, and becomes the face and personality of any given brand. The core of any identity is the logo. It is the entry point to the brand, and establishes the initial impression of any given company. With this in mind, I have developed a variety of logos, all with different goals and brand personalities.